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Get in touch

+46 703 82 01 31
info@motherland.se

Office

Östra Torggatan 14B

652 24 Karlstad, Sweden

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2026 Signal: Affordability is reshaping packaging strategy

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6 FMCG challenges strategic design can solve

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Three product packages from Millu floating in front of a turquoise background.

Packaging design & PPWR: 3 risks to avoid + 3 quick wins to act on now

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Futuristic graphic:

Why human judgment still wins in a data-driven world

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Ice cream pints stacked in a pyramid, various flavors, on blue background.

Your brand doesn’t live just on a pack anymore. It lives in pixels

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Bottle of red wine and its cardboard box on a neutral background. The label reads

Real & ready: The aesthetic trend redefining brands in 2025!

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Four wine boxes in a row, each with a champagne bottle design, in shades of pink, with splash graphics.

Markets shift. Consumers move fast. Competitors are always around.

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Collection of colorfully gradient-boxed products, possibly skincare or cosmetics, on a light blue background.

Brand cohesion across product categories - It’s a survival mechanism

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Box of Pomgria wine with fruit in a glass and apples, against a light yellow background.

Sangria’s evolution in Sweden

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Two gelato containers with

Limited editions - The art of making people actually care

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Two wine bottles with red and white labels, a glass of red wine, on a light background.

Sustainable packaging: A principle, not a trend

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Two Carlsberg bottles, one in focus. Beige paper exterior with

Can sustainability and consumer appeal coexist?

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Three pink gin bottles on a pink background, bottles tilted with labels reading

Why is Portfolio Analysis crucial for the FMCG Industry?

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Bottles of ice cream toppings, including salted caramel, licorice, green apple, chocolate, strawberry and raspberry.

Why design matters in B2B

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Diplomático rum tasting set with five samples in glass vials on a green display, next to a matching box.

When emotions drive purchases

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Motherland white elk logo

Org.nr: 556681-9263
VAT.nr: SE556681-9263-01

Motherland AB
Östra Torggatan 14B

652 24 Karlstad, Sweden

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