How we turn data into direction

How do you build a brand strategy that actually works? A strong strategy isn’t built on opinions, it’s built on data, behavioral insight, and business logic.


We analyze:

  • Customer behavior
  • Sales trends
  • Competitor movement
  • Category-specific dynamics


Then we merge your business goals with design thinking: prototyping, testing, and validating before execution.

The result? A strategy that knows where you need to go, and exactly how to get there.


Because hope is not a strategy.

How can I see brand performance before it drops?

We built Design Lifetime Management™, a predictive model that helps brands act early, before they fall behind.


It uses:

  • Econometrics
  • Behavioral science
  • Causal modeling


To forecast design relevance, detect risk signals (like visual fatigue or misalignment), and guide strategic timing, not guesswork.


Why it matters:

This lets you treat design like a measurable business asset, tracking impact, guiding investment, and responding to the market before the market responds to you.

Is our packaging ready for the future (and EU regulation)?

We assess your packaging across:

  • Cost-efficiency
  • Sustainability
  • Operational flow
  • Regulatory compliance


With our PPWR-Ready add-on, we align your packaging with the EU’s new rules:

  • Material minimisation
  • Recyclability
  • Harmonised labelling
  • Documentation packs


We help brands reduce excess material, cut CO₂, and streamline production, without compromising brand expression or shelf presence.


Your packaging becomes future-proof, compliant, and production-ready.

Designing

the strategy

A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it. 

Which products should we keep, kill, or scale?

Consumer behavior shifts fast. Portfolio analysis helps you stay ahead.


We analyze:

  • Sales velocity
  • Market saturation
  • Category opportunity
  • Cannibalization risk


This tells you:

  • What to expand
  • What to reformulate
  • What to retire


We tailor insights to your market, so you invest in what wins, not what drags you down.

How do we create a strategy that actually drives growth?

Once we’ve identified target audiences, competitive gaps, and market shifts, we translate that into actionable strategy.


We combine behavioral insight with design innovation to:

  • Differentiate clearly
  • Engage deeply
  • Drive measurable results


Whether you’re launching, repositioning, or defending a market, we don’t just hand you a strategy.

We give you the tools to execute it, and the logic to justify it.

How do we turn ideas into market-ready concepts?

Our workshops turn insight into impact, fast.


We go beyond brainstorming with:

  • Data-backed idea generation
  • Trend-mapping
  • Behavioral validation
  • Rapid prototyping


Result:

Ideas that are strategically sound, creatively sharp, and ready for real-world execution. You don’t walk out with sticky notes. You walk out with a roadmap.

FAQ

You get clarity, and a plan.

Depending on your needs, we deliver:


  • BI dashboards & data visualizations
  • Strategic recommendations
  • Messaging refinements
  • Product or audience segmentation

  • Risk/opportunity alerts

You don’t just get a pile of numbers. You get decisions, made easier.

Yes. We’re used to working with in-house teams, external partners, and mid-process projects. Whether you need a full strategy or just a sharper way to test and validate what you’ve already built, we can plug in where it counts, without duplicating work.

See more FAQs