Lejonet & Björnen
Staying front-of-shelf with design that doesn’t expire
In a fast-moving category where packaging ages quickly and shelf space is brutal, Lejonet & Björnen needed more than taste to stay relevant. Since the mid-2000s, their edge has come from knowing when to refresh, not just guessing. That’s why our collaboration is built around Design Lifetime Management™ (DLM): a model that predicts when design starts losing impact, so we act before sales slip.
Strategic Partner Since 2005
- Design Lifetime Management™: to anticipate packaging fatigue and intervene before it costs sales.
- Three full redesigns: timed for peak relevance, not reactive damage control.
- Limited/seasonal editions: for sales spikes without brand dilution.
- Brand strategy, visual identity & guidelines: for consistent execution across every channel.
- Content, product photography, and web: to drive sell-in and consumer interaction, not just aesthetics.
Annual revenue for Lejonet & Björnen
| Year | Growth YoY |
|---|---|
| 2015 | - |
| 2016 | +4,6 % |
| 2017 | +1,6 % |
| 2018 | + 22,5 % |
| 2019 | +6,7 % |
| 2020 | +10,6 % |
| 2021 | +10,5 % |
| 2022 | -2,2 % |
| 2023 | + 7,5 % |
| 2024 | + 9,1 % |
Total revenue growth since 2015: +94,6 %
Why it worked
- We timed design changes before fatigue hit. Most brands react after sales dip. We acted early and stayed visible.
- We forecasted performance, not just reported it. Profit tells you the past. DLM helps decide the next move.
- We funded winners. Instead of chasing low-margin volume, we invested in SKUs and formats with the strongest long-term return.
- We designed for everywhere. Each packaging system worked across shelf, screen, and service, not just in Photoshop.
- We stayed ahead of competitors. DLM gave the brand lead time, not reaction time.
What we’ve done this far:
