Privacy Policy for Motherland

Last updated: 2025 - 07 -01

At Motherland AB (“Motherland”, “we”, “us”, “our”), we value your privacy. This policy explains how we collect, use, and protect your personal data when you interact with us - whether you're a client, a partner, a newsletter subscriber, or simply browsing our website www.motherland.se.

 


Who we are

Motherland AB
Org. number: 556681-9263
Address: Östra Torggatan 14B
Email: info@motherland.se
Website: www.motherland.se

 


What personal data we collect

We may collect the following information:

  • Contact details: such as your name, email address, company name, phone number.
  • Communication history: including emails or messages sent to or from us.
  • Website data: such as IP address, browser type, pages visited, time spent (via cookies and analytics tools).
  • Project data: if you are a client or partner, we may collect and store information related to our collaboration.


We only collect data that is relevant and necessary for providing our services and maintaining good business relations.

 


Why we collect your data

We collect personal data for the following purposes:

  • To communicate with clients, partners, and collaborators
  • To provide and improve our services
  • To manage and deliver design and branding projects
  • To send newsletters or updates (only with your consent)
  • To analyze and improve our website and user experience



Legal basis for processing

We process personal data based on one or more of the following:

  • Your consent
  • A contractual obligation
  • A legal obligation
  • Our legitimate interest (e.g., in maintaining a client relationship or improving our services)



How we store and protect your data

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse, or disclosure. We store data on secure servers. We do not retain personal data longer than necessary for the purposes it was collected.


 

Sharing your information

We never sell your personal data. We may share your data with trusted partners or service providers, but only when necessary and always with confidentiality agreements in place.


 

Your rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw your consent at any time
  • Object to or restrict certain processing
  • File a complaint with the Swedish Authority for Privacy Protection (IMY)


To exercise your rights, contact us at info@motherland.se


 

Changes to this policy

We may update this policy when necessary. The latest version will always be available at www.motherland.se. 

Significant changes will be clearly communicated.

Designing

the strategy

A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it.