Happie Camp & Happie Nation

Where happiness and sustainability unite - Brand concept and design

Happie is a play on words with happy and hippie in symbiosis. Happie Camp's mission is based on making it easier for more people to experience the happiness and well-being of living in the middle of nature for a while, while at the same time being inspired to a more sustainable lifestyle.

This basic idea ran through our entire creative process for the brand, characterized by simplicity, long-termism and naturalness. It has guided us in the choice of material as well as visual and communicative expression. The result is a clear but at the same time developable platform for the concept to grow further from, on a journey that has only just begun..

Things we’ve done:

• Packaging design

• Visual identity

• Business design

• Brand identity

• Brand guidelines

• Brand communications

• Business design

• Brand strategy

• Brand positioning

• Value proposition