Mulderbosch
Markets shift. Consumers move fast. Competitors are always around.
If your brand design doesn’t evolve, your relevance disappears. The solution? Stay in sync with the market. Start with design.
Design isn’t just aesthetics. It shapes perception instantly. Packaging that signals "cheap," "outdated," or "forgettable" doesn’t just lose attention - it loses trust.
The impact is measurable:
- Over 70% of purchase decisions happen in-store, often within 8 seconds.
- 72% of consumers say packaging influences what they buy.
- 64% have tried a new product solely because of design.
Still think design is just decoration?
The Problem: One-Size-Fits-All Doesn’t Fit
Price points carry expectations. What signals quality in premium can feel overblown in value segments. Some products can afford bold redesigns; others rely on visual consistency to retain recognition.
Category volatility matters too. Flavored RTDs and wellness drinks trend fast and churn faster. Heritage wines or pantry staples need stability. Design strategies must match the segment - not ignore it.
A universal design solution? Risky. Effective design starts with knowing your category and your audience’s behavior under pressure.
Enter Design Lifetime Management™
A predictive tool, not a rebranding buzzword. It uses behavioral data, econometric modeling, and competitor analysis to:
- Detect when visual identity underperforms
- Quantify design’s direct impact on sales
- Forecast shifts in consumer expectations
- Prioritize design changes during pricing or portfolio shifts
- Adjust for elasticity, noise, and audience tolerance
In plain terms: we track when your design stops working - and what to do about it, based on your category, price, and buyer behavior.
Proof: Mulderbosch, 2013–2025
We redesigned South African wine brand
Mulderbosch in 2013. Then again in 2018. 2022. And now, 2025. Each update matched new trends, price shifts, and competitive noise. What stayed constant? Relevance and results. Have a look!