Mulderbosch
Mulderbosch: A brand that moves with the market
In fast-moving categories like wine, relevance isn’t static - it’s earned, again and again. Since 2013, we’ve partnered with South African winery Mulderbosch to ensure their design never stands still, but evolves with the market, shelf landscape, and consumer expectations.
From 2013 to 2025, every redesign has been a strategic response, never just cosmetic. 2013. 2018. 2022. And now 2025. Each design update has helped Mulderbosch stay ahead: sharper shelf standout, stronger premium cues, and a visual identity aligned with how consumers buy today.
Rather than waiting for a sales decline, we used early signals to stay ahead - adapting the brand’s visual identity in step with changing consumer behaviors, price repositioning, and category trends. As a result, Mulderbosch has stayed relevant, trusted, and top-of-mind for over a decade.
Things we’ve done:
