What does Motherland actually do?

We help brands grow by designing what matters, strategy, identity, and experiences that perform across markets.


We work globally:

  • Active in 26 countries
  • Packaging in 168 markets
  • Clients ranging from startups to legacy brands


From brand architecture to product design, we create systems that connect with people, scale across platforms, and drive measurable results.


Because hope is not a strategy.

How do we build a brand strategy that actually works?

Because good branding isn’t about being creative, it’s about being right.


We start with data:

  • What are people doing, feeling, and buying?
  • Where is the market shifting?
  • What gaps can your brand own?


We use:

  • Consumer psychology
  • Competitive audits
  • Behavioral research
  • Prototyping + testing loops


Then we translate insights into positioning, architecture, messaging, and identity platforms, all backed by validation, not gut feeling.

How do we work with different types of clients?

Because no two teams are built the same, so we don’t force a one-size process. Some clients have in-house teams. Some have multiple agencies. Some don’t even have a marketing lead yet.


We adapt to your setup, whether that means integrating with what exists, filling gaps, or building from scratch.


We look at:

  • Who’s involved
  • How decisions are made
  • What’s already in place (or missing)


Then we design a workflow that fits:

  • Clear roles
  • Aligned pace
  • Seamless collaboration, in-house, outsourced, or hybrid


It’s not just strategy. It’s a way of working that actually works for you.

Designing

the strategy

A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it. 

What kind of brand experiences do we design?

Because brand isn’t just what you say, it’s everything you do. We design moments that shape how people feel about your brand, and what they do next.


Our experience design includes:

  • Product and packaging systems
  • Spatial and event experiences
  • Digital journeys that convert
  • Brand activations that leave a mark


Every touchpoint is tied back to behavior, business goals, and consistent storytelling.