2024-12-06
When emotions drive purchases
Emotional connections play a crucial role in how consumers choose products. It’s not just about what they buy, but why. Brands that evoke feelings of nostalgia, security, or luxury have a stronger appeal. [1]
Customers often seek a personal connection – this could be through scents that trigger memories or packaging that conveys warmth and authenticity. [2][4] Social values, such as sustainability and ethical production, also create a sense of contributing to something greater. In a world where decisions are increasingly guided by values, products that evoke genuine emotions and resonate with buyers come out ahead. [3]
Discover the art of sophisticated packaging
We are thrilled to share the story behind the creation of the new Diplomático Discovery Box, a project that exemplifies our dedication to innovation and design excellence. [5][6]
Our journey began when our client approached us with a vision for a more exclusive and premium discovery box. We reimagined the packaging, focusing on both practicality and aesthetics to create something truly remarkable. [4][5]
The new packaging features an upright arrangement for the tubes, replacing the previous horizontal layout. This unique design not only allows the box to double as a tasting stand but also enhances its display value. [4][5] Crafted with carefully selected materials and finishes, the Discovery Box reflects the sophistication and quality synonymous with the Diplomático brand. [4][5]
Beyond design, we supported our client in sourcing and coordinating production for every component of the product, from packaging and bottling to label application and assembly. [6] The result is a product that stands out both on the shelf and in the hands of customers. [4][5]
The Diplomático Discovery Box is more than packaging; it is a statement of elegance and functionality. We are proud to have been part of this journey and look forward to continuing to create innovative solutions that elevate brands and delight consumers. [4][5][6]
Sources
- Emotional branding & emotion-driven choice (2024–2025 consumer decision-making studies).
Recearch gate, ijfmr - Sensory/nostalgia marketing (scent-triggered memories, multisensory packaging).
The Digipalms, Wiley - Values-based / sustainability / ethical purchase drivers (2024–2025 consumer value alignment studies). Vogue
- Packaging as emotional + functional touchpoint (premium cues, display value, at-home experience). Merchantboxes
- Diplomático Discovery Box - Systembolaget
- Internal project documentation