Ugglarps
Meeting consumer demand with a new approach
The relaunch of Ugglarps is about creating clarity in a crowded market. Consumers need to understand not just what Ugglarps offers but why it matters. With an abundance of competing products all vying for attention, loyalty, and influence, strong visual branding is essential.
It must unify and communicate the brand’s essence, making it clear what Ugglarps represents and why customers should choose it.
We are focused on capturing market share in the pork tenderloin and Christmas ham categories through a more attractive product and a stronger, more credible brand presence. Packaging is critical in these categories, as most purchasing decisions are made directly at the shelf.
To win in this space, Ugglarps needs packaging that stands out, builds trust, and reinforces the brand’s positioning.
More than just aesthetics, this relaunch is about creating experiences that feel real, consistent, and superior to the competition. Authenticity is the foundation - tying the Ugglarps brand to meaningful stories that resonate with consumers. We need to show that we care - educating, inspiring, and promoting what is good.
But how do we carve out the right position in the market? What do we communicate, and to whom? How do we make Ugglarps indispensable to its audience?
This relaunch is about answering those questions and ensuring that every step taken builds a stronger, more compelling brand.
Some things we’ve done:
