Dalsjöfors
Branding for today’s market
The relaunch of Dalsjöfors is about more than just refreshing a brand - it’s about ensuring that consumers and stakeholders truly understand what Dalsjöfors stands for and what it offers. In a marketplace overflowing with options, every product is fighting for customer attention, loyalty, and ultimately, advocacy. To stand out, we need visual branding that unifies and clarifies the brand’s identity, making it instantly recognizable and memorable.
Our goal is to gain market share in the pork tenderloin and Christmas ham categories by offering a more attractive product while increasing brand visibility and credibility. Packaging plays a crucial role in these segments, as purchase decisions are often made at the shelf. That’s why our approach focuses on creating a packaging experience that not only stands out but also reinforces trust and quality.
Beyond packaging, we aim to create customer experiences that are genuine, consistent, and superior to the competition. Authenticity is key - connecting the Dalsjöfors brand to stories that resonate. We need to show customers that we care - educating, inspiring, and promoting what is good.
How do we position the brand in the market? What do we say, and how do we say it? Who is Dalsjöfors speaking to, and why will it matter?
This relaunch is about answering these questions, defining the brand’s rightful place, and ensuring that every touchpoint builds towards a stronger, more compelling presence.
Some things we’ve done:
