Vieux Murets

Swiss wine and design for the Swiss people

For Swiss retail chain Denner we have done a redesign on the immensely popular Swiss wine series Vieux Murets, all made with local grapes. The challenge was to carefully improve each key element in the design and work on the overall layout to make it stand out better on the shelves, thereby keeping current customers as well as attracting new ones. The result? Job done.


Things we’ve done:



 

Three wine bottles: rose, white, and rose. Each has a label with a landscape scene.
Bottle and glass of pink wine with lychee fruit on peach background.
Six wine bottles in various colors, set against a peach background.