Saturnus Glögg
Glögg rebrand that delivered 70% revenue growth
Saturnus’ glögg had low brand awareness and lacked clear market positioning. Despite strong quality and heritage, it underperformed in-store, both in visibility and sales.
Our role
- Long-term partner since 2019
- Brand strategy, positioning & portfolio structure
- Rebranding: packaging redesign across variants
- Seasonal storytelling for consistent recognition
- Cross-channel alignment: shelf, digital, in-store
Annual revenue from glögg
| Year | Revenue (sek) | Growth YoY |
|---|---|---|
| 2019 | 17 000 000 | - |
| 2020 | 19 000 000 | +12% |
| 2021 | 23 000 000 | +21% |
| 2022 | 25 000 000 | +9% |
| 2023 | 27 000 000 | +8% |
| 2024 | 29 000 000 | +7% |
Total revenue growth since rebranding: +70.6%
Why it worked
- Clarity over complexity – unified brand language & SKU logic
- Emotionally intelligent design – seasonal, giftable, recognizable
- Shelf-to-screen consistency – worked in retail, e-com & campaigns
- Behavioral insight – built desire into every touchpoint
From 2019 to 2024, Saturnus' glögg revenue increased from 17M to 29M SEK, a growth of over 70%, driven by a long-term strategic rebrand, seasonal packaging design, and data-led portfolio optimization.
Things we’ve done:
