Re:hydrate
From launch to Nordic expansion
Re:hydrate launched in Sweden with two functional hydration drinks - Raspberry and Lemon - designed to restore fluid balance in a clean, honest, and Nordic way. The launch performed strongly, quickly establishing the brand as a credible player in the functional beverage segment.
Following the Swedish success, Re:hydrate expanded into Norway, where sales continued to climb. The positive response led to two new flavors, Mango and Pear, which further accelerated growth and strengthened shelf presence.
As a result, the entire Re:hydrate range was launched in Finland, marking the brand’s third Nordic market - and setting the stage for continued expansion.
Our role
- Strategic design and packaging concept
- Visual identity and brand system
- Naming and product design for all SKUs
- Market adaptation for Nordic rollout
- Continuous design evolution as new markets were added
| Key milestone | Growth insight |
|---|---|
| Launch in Sweden | Strong initial traction |
Why it worked
- Clear positioning in the functional beverage category
- Minimalist, clinical design that builds trust and shelf standout
- Modular visual system scalable across new SKUs and markets
- Insight-driven portfolio expansion based on consumer response
- Brand identity that feels modern, credible, and distinctly Nordic
From two flavors in Sweden to a full Nordic portfolio,
Re:hydrate has evolved into a scalable, data-led brand system - proof that simplicity and clarity can power international growth.
Things we’ve done:
