Puy Chéri

New look for Sweden’s most sold rosé

We’ve partnered with Arvid Norquist and Foncalieu to update the design of Puy Chéri Syrah Rosé, both on bottle and bag-in-box.

While the update keeps the visual recognition that has made Puy Chéri a consumer favorite, the goal is clear: defend market leadership.

Re-branding isn’t just a facelift. It’s a strategic move to reposition a brand for future growth. 

Things we’ve done:

• Packaging design

• Re-branding