Out of office
Out of Office - A wine brand made to travel
Out of Office is the first launch under a new international wine brand developed to meet the growing demand. The goal: create a scalable brand system with the ability to stretch across categories, tiers, and price points - without losing consistency or consumer relevance.
The name “Out of Office” sets the tone for a lifestyle-led brand with broad appeal and a globally resonant message. With wine that can come from anywhere, it’s designed to go everywhere.
This is the first release in what’s set to become a long-term brand platform - built for momentum.
Our role
- Brand creation from scratch
- Naming, brand strategy & positioning
- Visual identity and packaging design
- Modular design system for multi-origin flexibility
Concept development for first SKU launch
Why it will work
- Strong brand name with built-in lifestyle positioning
- Origin-neutral system = adaptable across markets
- Clear visual identity that scales across SKUs
- Packaging optimized for shelf, digital & international compliance
- Built for growth: flexible enough to expand, distinct enough to stand out
From idea to identity, Out of Office is more than a wine - it’s a message, a moment, and a smart response to how, where, and why people drink today. The journey has just begun.
Things we’ve done:
