Dirty Taco

Brand concept and design

The story of Dirty Taco began in 2018, in the heart of the county of Värmland, Sweden. Our mission at Motherland was to define and design the brand’s identity based on the creativity and curiosity that’s been the hallmark of Dirty Taco since the start. Although people enjoy their share of refined cuisine and elaborate meals at restaurants, it’s often street food quests around the world — raw on-the-ground journeys that convey authenticity — that yield some of life’s most revealing moments and enlighten us in unexpected ways. Now, there is Dirty Taco with lots of love and quality to satisfy people’s craving for good street food.



Things we’ve done:

 

Repeating pattern of red and white circular logos with a pig silhouette and
Three bottles of hot sauce with a pepper on a peach-colored background.
Black, round
Three bottles of hot sauce and red peppers floating against an orange background.
Hand holding a brown paper bag with
Two tacos on a metal tray with patterned paper on an orange background.