Dalsjöfors Ribs
Packaging design for the modern people
The KLS group takes great responsibility throughout the entire chain, for the entire animal, and makes the best use of all parts. They want to be prepared for conscious, food-loving, but also time-pressed, consumers, making it easy to choose.
The new cardboard packaging has been developed as a platform to build on. Beyond making the product attractive and inspiring, the ambition is to make it effortlessly educational so consumers quickly understand what they’re buying.
To safeguard execution, we led production management, defining print and material requirements, aligning converters, and setting clear quality benchmarks. We supported KLS in formulating and enforcing production demands so the outcome met the intended standard consistently across runs.
KLS is extremely keen to protect the trust they’ve built with their customers. It’s crucial to reinforce what characterizes their soul with communication that stands out and is visible, creating fast recognition for each product line while evoking the right emotions to highlight the products’ strengths.
Things we’ve done:
