Growing businesses through strategic design.

Motherland is a boutique, consultative Strategic Design firm. We offer strategy and design expertise that gives commercial leverage to corporations and brands that strive for leadership. We are currently doing work on brands with brand owners in 24 different countries for the global marketplace. Products with package design from Motherland can be found in 168 countries.

Together with our clients we take on a variety of branding needs. A recent merger. A product that doesn’t perform in the marketplace. A new business strategy that is out of sync with an old brand. A changing customer base. New competitors. From brand to engagement, we’re recognized for our creativity and our ability to immerse ourselves and strategically assess your brand and its value. We’ll work with you to craft the brand strategy, design a new identity, and manage it.

Designing

the strategy

A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it. 


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Designing

the strategy

A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it. 

Designing the process

The success of any brand rests on people. Therefore we never apply a fixed process template to a new project. We utilize existing programmes and organisational structures and tailor the right way to make things together, as well as introducing new ideas to help you perform better.

Engagement

strategies

The success of any brand rests on people. Therefore we never apply a fixed process template to a new project.
We utilize existing programmes and organisational structures and tailor the right way to make things together, as well as introducing new ideas to help you perform better.

Designing

the experience

Centered around your stakeholders we create meaningful experiences for your brand. We do it by designing products, services, events and environments. We create all necessary touchpoints for your brand to shine and create desire.


Read more

Designing

the experience

Centered around your stakeholders we create meaningful experiences for your brand. We do it by designing products, services, events and environments.
We create all necessary touchpoints for
your brand to shine and create desire.

We make

things happen.

Research


Brand audit

Competitive analysis

Insight research


Customer experience

mapping


Customer journey

frameworking


Trend analysis

Scenario analysis

Opportunity mapping

Strategy


Brand strategy


Brand positioning

Value proposition

Brand & product innovation

Brand architecture

Portfolio

Innovation workshops

Experience design

Design


Packaging design


Visual identity


Re-branding


Business design


Brand naming

Brand identity

Brand guidelines

Brand communications

Business design

Engagement


Employee insights

Internal communications

Leadership engagement

Organisational development

Measurement & assessment


Engagement concepts


Connected experiences