Berså
Classic Swedish design meets modern wine culture
Berså launched with a tribute to one of Sweden’s most celebrated designers, Stig Lindberg, and his iconic 1961 pattern. The first product, Berså Terra Alta, quickly gained traction - growing +32.2% in its first year - and marked the beginning of a distinctive, design-led wine brand rooted in cultural heritage.
Following the success of Terra Alta, the portfolio expanded with Berså Vinglögg and Berså Spumante Brut, reinforcing the brand’s lifestyle appeal and seasonal versatility.
With every release, the Berså identity continues to bridge Swedish design legacy and contemporary wine culture.
Our role
- Brand concept & positioning
- Visual identity inspired by Stig Lindberg's original pattern
- Packaging design
- Design system adaptable across seasons and formats
The impact
- 2022 Launch of Berså Terra Alta
- 2023 +32.2% sales growth - a successful brand debut
- 2024 Launch of Berså Vinglögg & Berså Spumante Brut
Why it worked
- Strong cultural storytelling rooted in Swedish design
- Visually iconic packaging with instant recognition
- Strategic portfolio expansion beyond still wine
- Seasonal relevance
- Seamless shelf-to-table branding experience
From one standout wine to a seasonal lifestyle brand, Berså continues to grow - proof that heritage and innovation can share the same bottle.
Things we’ve done:
