Growing businesses through strategic design.
Motherland is a boutique, consultative Strategic Design firm. We offer strategy and design expertise that gives commercial leverage to corporations and brands that strive for leadership. We are currently doing work on brands with brand owners in 24 different countries for the global marketplace. Products with package design from Motherland can be found in 168 countries.
Together with our clients we take on a variety of branding needs. A recent merger. A product that doesn’t perform in the marketplace. A new business strategy that is out of sync with an old brand. A changing customer base. New competitors. From brand to engagement, we’re recognized for our creativity and our ability to immerse ourselves and strategically assess your brand and its value. We’ll work with you to craft the brand strategy, design a new identity, and manage it.
Designing
the strategy
A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it.
Designing
the process
The success of any brand rests on people. Therefore we never apply a fixed process template to a new project. We utilize existing programmes and organisational structures and tailor the right way to make things together, as well as introducing new ideas to help you perform better.
Designing
the strategy
A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it.
Designing
the experience
Centered around your stakeholders we create meaningful experiences for your brand. We do it by designing products, services, events and environments. We create all necessary touchpoints for your brand to shine and create desire.
We make
things happen.
Research
Brand audit
Competitive analysis
Insight research
Customer experience
mapping
Customer journey
frameworking
Trend analysis
Scenario analysis
Opportunity mapping
Strategy
Brand strategy
Brand positioning
Value proposition
Brand & product innovation
Brand architecture
Portfolio
Innovation workshops
Experience design
Design
Packaging design
Visual identity
Re-branding
Business design
Brand naming
Brand identity
Brand guidelines
Brand communications
Business design
Engagement
Employee insights
Internal communications
Leadership engagement
Organisational development
Measurement & assessment
Engagement concepts
Connected experiences