Westmatic

Revamp for a sustainable and accessible future

Where many companies start with a grand vision, curiosity and perseverance laid the foundation for Westmatic in Arvika in 1974. Entrepreneur Jan Sundell saw an industry with many challenges but also opportunities, especially the ability to add an eco-friendly dimension to other purely functional features. Since then, their innovative washing solutions for large vehicles have evolved in line with customers' challenges, becoming increasingly powerful and efficient, particularly in minimizing consumption and maximizing water purification.

There is a strong awareness that high competence is a crucial key to the success that has taken Westmatic worldwide. Growing rapidly and establishing in multiple locations is naturally positive but can also be risky for the employer brand.

This realization led to a survey conducted in 2021 with Motherland among employees, mapping strengths, weaknesses, and opportunities as an employer. Another aspect they wanted to explore was how Westmatic's sustainability focus could be defined and communicated in terms of reliability and long-term perspective.

The jubilee year 2024 will be crowned with a new website. In addition to clarifying and confirming who Westmatic is today for existing and new customers, the purpose is also to contribute to accessibility, simplicity, and security in the use of Westmatic's current and future facilities worldwide.

Things we’ve done:

• Brand audit
  
  
• Employee insights
  
  
• Leadership engagement
  
  
• Competitive analysis
  
  
• Insight research
  
  
• Customer experience
  
  
• Brand positioning
  
  
• Value proposition
  
  
• Experience design
  
  
• Visual identity
  
  
• Brand identity
  
  
• Brand communications
  
  
• Internal communications
  
  
• Connected experiences