Viña Maipo

Brand rejuvenation!

Viña Maipo is named after the valley in which it was founded in 1948: the Maipo Valley, known for being the birthplace of the country's most renowned wines.

For more than 50 years, the winery has been owned by Concha y Toro, Chile's largest wine producer. Two thousand bottles of Viña Maipo are opened every hour in the over 50 countries in which the brand is present.

Brands with that kind of presence in the marketplace needs to be updated on a regular basis in order to keep them ”top of mind” and ”front of shelf”, therefore Motherland was commissioned the task to move Viña Maipo ahead of its competitors. After carefully examining the previous design we agreed with the client team on what to keep and what to revise, and the creative work began.

Fast forward… from now on Viña Maipo comes with a new livery signed Motherland and the team at Viña Maipo.

Things we’ve done:

• Packaging design
  
  
•  Label design
  
  
• Illustration