Vieux Murets
Swiss wine and design for the Swiss people
For Swiss retail chain Denner we have done a redesign on the immensely popular Swiss wine series Vieux Murets, all made with local grapes. The challenge was to carefully improve each key element in the design and work on the overall layout to make it stand out better on the shelves, thereby keeping current customers as well as attracting new ones. The result? Job done.
Things we’ve done:
- Label design
- Brand update
