Linda Landenberg - Savour
Perfume design that reflects memories of a scent.
Famed British-American actress Elisabeth Taylor once said "The beauty of fragrance is that it speaks to your heart... And hopefully someone else's".
Savour means enjoy, to be attentive, curious and enjoy the present. The creator and the nose behind the fragrances is Linda Landenberg, a well-renowned Swedish perfumer. With Savour she wanted to echo scent memories from her life - the essence of spring, soft summer air, a flower that turns up on a grey day in November, a family gathering on a mediterranean patio - to create fragrances that speaks to the heart.
Together with Landenberg we traveled in time and space, where her perfumes was the shining stars we used to navigate our way to the creation of the brand. From her laboratory through workshops and further on to animated discussions on how and why Savour was born, and the rest is a history to be told.
Seven different fragrances, each with its own unique personality and expression, standing out as being iconic and identifiable in a world of changing luxury.
Things we've done so far:
- Packaging design
- Storytelling
- Visual identity
