Northcom
Coming together
as one brand.
Four established players in critical communication in four Nordic countries, saw the potential in coming together more clearly as one group under one brand name. This, to further strengthen the exchange of business and skills within the group by integrating operations and working more efficiently.
Clear benefits were seen for customers, partners as well as internally for employees.
To carry out this branding process, Motherland was chosen.
When communication matters.
In an introductory workshop, the need for a common name, a more modern visual expression and an image that reflects the group as a whole was identified.
In addition, we clarified how the group has evolved from a traditional product-oriented way of working to designing comprehensive solutions based on an identified customer challenge.
During the following process, it was determined where and how the new Northcom brand will act on the new playing field. It was about both repositioning and at the same time clarification of the strong established differentiation.
In addition, it was defined who are considered to be tomorrow's competitors and who will become decision-making speaking partners among existing and potential customers.
We have the communications solutions.
In order to address future customer expectations, it was defined what specifically distinguishes the solution-oriented way of working from the alternatives and how core values, for example regarding sustainability, can be used as a basis for relevant sales arguments.
The outcome/result of the work was, in addition to a new name and new graphic identity, also brand collateral such as corporate videos, in the respective country's language and a new subsidiary-specific website.
You have a mission. We have the communications solutions.
Efficient. Fast. Reliable. Available.
Things we’ve done:
- Brand audit
- Competitive analysis
- Customer journey frameworking (light)
- Brand strategy
- Brand naming
- Brand positioning
- Value proposition
- Visual identity
- Brand identity
- Brand guidelines
- Brand communications
- Internal communication
- Connected experiences (implementering och release)