Klässbols Linneväveri

Design for a life in motion. And for the future.

Klässbols Linneväveri, contemporary artisans since 1884, family-run with the roots deep in the forests of Sweden. The company has celebrated 100 years and is still very up-to-date. But time changes things and so must Klässbol, still being true to the essence of the brand.

With the future in mind Klässbol wants to step into their next 100 years by strengthening and further clarify the brand, increase the availability for the present as well as future clients through strategic design.

The strategic solution for Klässbol’s future is to increase the availability and simplify the purchase, in e-commerce as well as in store. Even though the conditions are really good – their reputation is through the roof, they are well-known for their craftsmanship – some adjustments to the brand and what they offer to the world needs to be done to be up-to-date. They also need to develop their digital presence, website and social media, where the fight for the consumer is run today that will make it possible to even further build customer relationships, increase awareness, knowledge and availability.

Things we’ve done so far:

Brand audit

Strategic Brand Platform with a focus on

• Defining a bridge between traditional classic style and contemporary modern lifestyle

• Conceptualizing Klässbol

• Uncovering and exploring the potential in collaborations and a broader offering

Strategic Communication Platform

• Strengthening the voice: Defining how to move away from low-key communications to consistent ways of reflecting the attractive pride of the brand

• Defining and formulating key expressions/values, such as sustainability, according to Klässbol

• Spread the word on the properties and usability of this beautiful material.

• Digital marketing strategy

• Social media strategy

Website analysis

• Purpose and goals

• Development plan