Hemgården

Smokin’ hot design.
That Works.

Since 1894, much is the same in Norra Råda at the local charcuterie production facility. The business is still located in the same place, albeit in a much larger and more modern suit. The much-appreciated sausages and charcuterie are still traditionally smoked with juniper and alder wood chips.

But a lot has also happened since the then 30-year-old August Larsson sold his charcuterie products directly at the workers' housing doors. A great success that leads him to take action the following year and start his own butchery. Today, the popular products that everyone craves are marketed under the consumer brand Hemgården. The range is continuously developed based on modern lifestyles and new food preferences.

To both strengthen existing relationships and build new ones, we, here at Motherland, were approached. Together, we have started a long-term journey to adress strategic decisions and manage marketing tactics,

re-designs and new product releases in both established and new product areas.

The in-store competition is fierce in the premium segment where customers are willing to pay a little more for quality and reliability.

The goal is to meet this with clarity, logic and trustworthiness as brand pillars while the range evolves, and to build relationships by making it easy to do the right thing.

Areas we have worked with so far:

• Brand strategy
  Clarify and define the pillars and driving forces for the brand in order to make the right decisions

• Brand identity
  Clearly rooted in the history and what the brand is known for, put Hemgården in its right position in the present and the future.
  
  
• Packaging design
  Bring the brand experience into the meeting with the customer in-store and give Hemgården's products an attractive and uniform face to the outside world.