Happie Camp & Happie Nation
Where happiness and sustainability unite - Brand concept and design
Happie is a play on words with happy and hippie in symbiosis. Happie Camp's mission is based on making it easier for more people to experience the happiness and well-being of living in the middle of nature for a while, while at the same time being inspired to a more sustainable lifestyle.
This basic idea ran through our entire creative process for the brand, characterized by simplicity, long-termism and naturalness. It has guided us in the choice of material as well as visual and communicative expression. The result is a clear but at the same time developable platform for the concept to grow further from, on a journey that has only just begun..
Things we’ve done:
- Visual identity
- Business design
- Brand identity
- Brand guidelines
- Brand communications
- Business design
- Brand strategy
- Brand positioning
- Value proposition
