Coffee Syrup

Premium content need premium livery.

Over recent years, the entire food and beverage industry has seen a consumer demand trend in the direction of more “premium” products. Characterized by an increased focus on flavor, high-quality ingredients and more appealing packaging, premiumization has had a big impact on the type of products shoppers are seeking out, even in FMCG.

Saturnus is a family business in the fifth generation where flavors, craftsmanship and raw materials have been a focus for 130 years. When they reached out to us to redesign for a premiumization of their coffee syrups available in the grocery trade the brief was crystal clear: easily recognizable, keep today’s colours, stay true to the brand identity – coffee & everyday luxury, café feel, professional, friendly and inspiring. Most important: the product is an entrance gate for young people to start drinking coffee.

Millennials are making new demands. The general consensus is that younger drinkers are the key drivers of premiumization. 54% of 18-34 year olds are likely to choose a premium drink versus just 35% of those over 55. Millennials are known for their greater desire for authentic, high-quality and ethical products, and as their spending power continues to grow, so will their influence in the drinks market.

While the best products will ultimately develop a loyal customer base, capturing interest is vitally important—making packaging especially crucial. Premium content need premium design, which is what we’ve helped Saturnus with..

Things we’ve done:

• Brand update
  
  
• Packaging design

• Label re-design