Cellcomb

Crafting a visionary path - unveiling a clearer, bolder website for impactful engagement

For over 30 years, Cellcomb has developed and produced cellulose-based solutions that meet the highest demands on hygiene and effectiveness, among others for the healthcare and food industry – industries that also struggle dealing with major challenges with climate, working environment and cost effectiveness.

In addition to fulfilling the primary needs of effective absorption, safe moisture barriers, etc., Cellcomb therefore also focuses on the possibility of making a good choice for the future by not compromising on durability.

To reflect the innovative authority Cellcomb has become through this, a brand journey started in November 2020. Among other things, the increasingly strong position internationally, the increased demands on digital presence were identified. The importance of a more approachable company to convey Cellcomb's distinctive offer.

Motherland has worked with Cellcomb since 2015. In the work with the new platform we made a thorough review of the current situation, defined the direction and formulated the path. This has since formed the basis for the development of messaging, brand identity and further on to visual and communicative collateral.

The purpose of the new website, which was released in spring 2022, is to make the offer clearer and more visible, and to arouse interest and provide the opportunity to make contact – call to action.

Things we’ve done:

• Brand audit
  
  
• Employee insights
  
  
• Leadership engagement
  
  
• Competitive analysis
  
  
• Insight research
  
  
• Customer experience
  
  
• Brand positioning
  
  
• Value proposition
  
  
• Brand architecture
  
  
• Experience design
  
  
• Visual identity
  
  
• Brand identity
  
  
• Brand naming
  
  
• Brand communications
  
  
• Internal communications
  
  
• Connected experiences