Boncena

Charcuterie brand design

Interest in the delicacies of Croatian cuisine has grown strongly in recent years, as the country has increased in popularity as a tourist destination for Swedes on sun vacations.

Today, Bon Cena is the largest importer of carefully selected quality products from Croatia and distributor to the large food chains in Sweden. Now they are launching an own brand in their own name together with Motherland as a strategic design partner to clearly convey their mission.

Bon Cena is a family business with a passionate interest in food that is passionate about inspiring to take Mediterranean food to the next level. For those already familiar with Croatian cuisine, it will be easier to find and grab. In others, where the Croatian food culture is an exciting novelty, we want to arouse curiosity to try.

Things we’ve done:

• Packaging design
  
  
• Brand identity
  
  
• Value proposition
  
  
• Visual identity

• Brand identity
  
  
• Brand guidelines

• Brand communications