Great brands are compelling and believable. They need a central story or Brand Narrative that conveys the differentiation and ensures they have the life to span multiple media and points-of-touch. An identity can no longer simply be developed from a printed or static logo: we view printed, onscreen, audio and multimedia formats as equally essential parts of the creative process. Concentrating on four complementary areas – static, moving, sonic and responsive – ensures the resulting brand evolves, responds, and is ultimately alive. Our client Elvenite has since the beginning been very bold and brave and when they moved into new offices it was natural for us to team up with them to bring their identity to life in the office environment.