The new bottled Bagge Bock Beer is here. Launched in  Sweden through specially selected restaurants. Motherland has created the brand platform, package design and the launch campaign.

Bock is a type of strong lager, first brewed in the 14th century in the Hanseatic town of Einbeck, Germany, from which it gets its name. Modern Bocks can be dark, amber, red or as in Bagge, pale in color. In order to be called Bock it  must have an original worth strength exceeding 16% when the beer is brewed. Photo by Daniel Dahlgren