This summer, Swedish super premium ice cream maker Lejonet & Björnen adds a new range. Made from real fruit and berries, natural ingredients and no colorants what so ever. Find it a beaches or cafes throughout Sweden. Yummy!
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Agenda |
The Basics |
Summer means ice creamMay 9th, 2012
Falerina. Handpicked.May 3rd, 2012
The Falerina Syrah Carmenere Cabernet Sauvignon is a new brand creation for Viña Falernia, Chile by Motherland. It is also a line extension of the Donna Maria Syrah that was released in August 2011. (more…)
Stony Cape overhaulApril 27th, 2012
The brand identity for ZGM‘s South African wine brand Stony Cape has undergone a thorough overhaul by Motherland. The wines can be found this (more…)
Roses are red. And white.April 18th, 2012
Red Roses Syrah Bonarda & White Roses Chardonnay Viognier are two new South American wines that are being released in Sweden. Design by Motherland. Sold by Primewine
A new look for an old CognacMarch 27th, 2012
Our new package design for the Grönstedts Cognac range – a cognac that has been on the market since 1846, is now released. In addition to the relaunch, the brand’s history and the products is found at it’s swedish website Grönstedts.se
Karlstad University commercialsMarch 1st, 2012Our new commercials for Karlstad University are now airing. The first features alumna Dilsa Demirbag-Sten. (more…)
Attracting talent and experienceFebruary 29th, 2012
Together with Effect Management we have done an extensive project on our mutual client Andritz. Covering four dimensions of the company we have carved out a platform and a direction for a really strong employer brand that is so much more than just witty recruitment ads.
Dragunera – grey eminence meets sensualityDecember 2nd, 2011
Reminiscent of an Italian, Milan-born and bred gentleman (they do dress better than most) and quite a bit of sensuality, this Sicilian wine gives you the best of (more…)
Karlstad University 2012November 24th, 2011
The 2012 campaign for Karlstad University is on the verge for launch. First out is the catalogue. TV, print, outdoor, online, (more…)
Somezin newNovember 17th, 2011
The succesful Californian brand Somezin has branched out with two new wines: A Chardonnay and a R0sé . Both in a luxorius look with an advanced printing technique on foil. Design by Motherland
Half the size but a full design – Fetzer ChardonnayNovember 17th, 2011
Two bottles of the popular Chardonnay in a convenient and sympathetic half-size bag-in-box. The Earth friendly winery Fetzer Vineyards (more…)
FrEQuency beerNovember 12th, 2011
In flames lead vocalist and frontman Anders Fridén together with the established beer- & whiskywriter David Mortimer-Hawkins has joined forces and selected the beers from Swedish breweries that they find fantastic. The result, designed by Motherland is bottled and sold
Office brandingOctober 28th, 2011
Great brands are compelling and believable. They need a central story or Brand Narrative that conveys the differentiation (more…)
A fresh classicOctober 28th, 2011
December sees the release of our design for Grönstedts Cognac – Sweden’s favourite cognac that first was released back in 1846. First out is the exclusive Christmas edition Grönstedts XO Noël 2011. A blend of cognacs with an average age of 30 years mainly from the Grand Champagne and Petit Champagne districts.
Soave – The good friend of shellfish and saladsSeptember 30th, 2011
It would have been all too easy to show a luscious, flowing Italian landscape. Instead we went for a more compelling visual impression that embodies the bouquet and taste of a true Soave. If you know your Soave, you know what we mean. On sale in Sweden here
The king is yellowSeptember 15th, 2011
Bra Mat HemmaSeptember 9th, 2011
The Food delivery service company “Bra Mat Hemma” (loosely translated Great Food at Home) has decided to take on our home turf, county of Värmland with a new business approach – the first home delivery company that lets you choose from different concepts. This called for an overhaul of the web site and their communication materials. Let the good food times begin!
Done: a new donna!August 26th, 2011
New livery for La GascogneAugust 12th, 2011
La Gascogne, by Alain Brumont who is the noble defender of the Tannat grape and (more…)
New brand from the Amarone producerJune 10th, 2011
An Organic white and an elegant red. The Amarone producer Pasqua from Verona extends it’s portfolio with a new born brand, Sanzeno sold in baginbox. Motherland created the brand and the design.
Karlstad Business School, Two Years OnJune 10th, 2011
Karlstad Business School is a part of Karlstad university and offers innovative Master level programmes with a large degree of courses in professional skills, because knowledge is worth nothing without the ability to use it. (more…)
Italy’s oldest has a new lookMay 31st, 2011
Barone Ricasoli is the oldest winery in Italy and has been making wine since 1141 at their Brolio Castle in Chianti. Since 1993, (more…)
Business intelligence by ElveniteMay 19th, 2011
A New RecordMay 19th, 2011
This years campaign for Karlstad University spins on all the great people that have walked the doors and floors of the university – the alumni. (more…)
Mad HouseMarch 25th, 2011
April sees the Swedish release of Mad House Resling. A crisp, fresh white wine by Jeanneret Wines from Clare Valley, Australia.
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Employer BrandingJanuary 20th, 2012
Employer branding has been a “hot” marketing topic in the last couple of years. But few know how to steward this task. (more…)
Motherland in the pressNovember 22nd, 2011
Motherland is featured today in Dagens Industri, Swedens leading business newspaper. (more…)
Morning haze in MoselNovember 22nd, 2011
A misty mid-november morning in Zell on the steep vineyard slopes facing the Mosel river.
Juholt’s new outlookOctober 21st, 2011
Yesterday, Swedish Social Democrat Party leader Håkan Juholt visited our client Elvenite and was given insights on the new look of business intelligence.
View from the 13th floorFebruary 18th, 2011
A rainy Manchester in February during a business trip. As seen from the 13th floor of the Hilton hotel, Beetham Tower. At 168 meters it is the tallest skyscraper in the UK outside of London.
Junior TeamJanuary 28th, 2011
Our junior team Maja Kjellberg and Olle Hallberg in action solving tomorrows problems
The rationale behind emotional package designDecember 1st, 2010
Urban Karlstam, Brand Strategist & Hans Knutsson, Design Director at Motherland speaks about Modern or contemporary vs. Traditional design in the wine industry – how to build a quality safe net and gain confidence through intelligent package and label design at “World Class Packaging at Pacsem” on Thursday 2nd of December 2010.
Friday, and the moose is… well, on a cakeOctober 29th, 2010
We’re not the workplace where people tend to do a lot of coffee breaks. Well, why not challenge ourselves? This Friday we did a try, and our designer Erik Blomberg decided to treat us all with his signature chocolate cake decorated with the Moose.
Pentawards winner 2010October 1st, 2010 Motherland has been awarded a Silver in the prestigious Pentawards for the wine Untouched by Chakana.
Pentawards is a global awards competition devoted ENTIRELY to packaging design.
Five years and countingAugust 1st, 2010
August 1, 2005 Motherland opened its borders to the world. We salute ourselves with a modest hip, hip, hooray!
Good or great?June 15th, 2010
CEO Urban Karlstam and Design Director Hans Knutsson makes a stand at Piccadilly during the LIWF 2010.
The world is dynamic.December 23rd, 2009What issues are you facing? Every brand challenge is different depending on your company, your culture, your competitive environment and where your brand are today. No matter where you are, we can begin the work with you. Contact us at +46 54 144 530 or find the right person on our contact page.
A fully bespoke suit simply fits better than off the rack products.August 12th, 2009We never follow a strict set of rules for how to best fulfil your needs. Every brand, product or organization needs their own tailored solution. That means that we always find the most effective solution for every business challenge. Globally, regionally and locally, regardless of country. A fully bespoke suit simply fits better than off the rack products. Our tool is Motherland Branding Framework which enables us to start working on our clients’ brand anywhere in the lifecycle.
Get To Know The ProductMay 15th, 2009
CEO Urban Karlstam dives his nose into 100+ French wines during LIWF 2009. A true Tour de France and a great way to grasp the heritage and provenance later reflected in the design works.
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