NEW TAKE ON ITALIAN TRADITION
TRADITION NEVER GOES OUT OF STYLE.
REFLECTING KNOWLEDGE AND TRADITION
In Italy, wine and wine making is a long and rich tradition and some wineries date back hundreds of years. But what if you have all that knowledge, but not the design that reflects your products content? Arcus Wine Brands faced that challenge and turned to Motherland with the aim to give their brand a design that truly represents the origin – Tuscany – and the quality of the product.
THE NEW ITALIAN CLASSIC
The objective was to create a design that links the wine to its roots in Italy. The result for Villa Triscani is a clean and classic Italian label that truly gives the wine all the justice it deserve. We gave our client a representation of heritage and Italian wine making traditions, and we think that tradition never goes out of style.