A BIG CLIENT WITH A TINI PRODUCT
WHEN IT COMES TO DESIGN IN THE WINE INDUSTRY LESS IS CONSIDERED A BORE, BUT SOMETIMES LESS IS MORE.
LESS TRULY IS MORE
Tini is a high quality organic wine from one of Italy’s leading wine brands, Caviro. The product is exclusively introduced to on-trade in selected markets. The brand needed an update to visually meet the high standard and a design that does the wine justice. The previous design was clean and minimalistic, and that was something we wanted to keep. Simple, but elegant with focus on the brand and at the same time providing a hint of exclusiveness and Italian heritage. Usually when it comes to design in the wine industry less is considered a bore, but sometimes less is more.