Select Page
NJIE ProPud Ice Cream

NJIE PROPUD ICE CREAM

ICE CREAM INDULGENCE, WITHOUT BAD CONSCIOUS

A LONG-AWAITED COMBINATION OF HEALTHY DIET, ACTIVE LIFESTYLE AND A DELICIOUS TREAT

NJIE ProPud Ice Cream Chocolate Dreams
NJIE ProPud Ice Cream Heavenly Vanilla

ICE CREAM INDULGENCE, WITHOUT BAD CONSCIOUS

The protein revolution is taking more and more space in refrigerated aisles and have slowly been taking over the whole of Sweden. To benefit from the success of the ProPud pudding we wanted to create the same feeling of a healthy snack – even if you are eating creamy and delicious ice cream. The ideal companion for a healthy and active life style without compromise.

NEW COMPETITION ON THE ICE CREAM SHELF

Using elements from the package design of the popular ProPud pudding we created recognition and further established the Njie brand as a big competitor on the healthy snack market. The ProPud ice cream interpreted the hexagon pattern in a new way to give it a fresh ice cream parlor feeling, and by doing so giving the packaging a playful retro touch.

NJIE ProPud Ice Cream Lovely Lemon
NJIE ProPud Ice Cream Tropical Treasure

THE RESULT? SOLD OUT IN THE FIRST WEEKS.