PRESCRIPTION

Fields Wine Co. American Red Blend is a tribute to the art and tradition of field blending. Field blending is a practice that has been around forever and the idea is simple: The winemaker actually plants the blend in the field with the desired mix of grape varieties in the same vineyard for simultaneous harvest. It’s like nurturing and mixing together the perfect formula; a prescription if you will — hence the name, Prescription.

Given this almost pharmaceutical, formulaic make-up and the befitting name, the brief gave us the delightful challenge of designing a wine profile with all the trimmings of a 1930s prescription label. A subtle blend of botanical and pharmaceutical expressions, the Zinfandel was afforded a look of all-American, grandfatherly authenticity which we believe and hope will attract consumers the way magic recipes, with all their prescriptive promise, know how.