A TRIBUTE TO ROME
GIVING THE CONSUMER A PIECE OF ROME WHEREVER THEY ARE
THE ETERNAL CITY
When Poggio Le Volpi came to us with the task of designing a new Roma product we were excited to create a celebration to the eternal city of Rome. We wanted to embrace the task ahead with great appreciation for the Italian culture, to give the consumer a piece of Rome wherever they are.
A project that was deeply rooted in tradition, with Rome being the birthplace of the baroque style, we decided that the product had to follow that style – extravagant and immensely ornamented. So this time we didn’t hold back, and went all in capturing the true essence of what it means to be roman, and it’s true as they say all roads truly lead to Rome.