MAXALE

Our client Orion Wines wanted to give this Appasimento a look that took it to the next level, and give it a design that didn’t ”hold back” on anything. And sure enough we got to work on creating a product true to its homelands traditions but elevated to the MAX.

We wanted to make sure that the product gave the consumer a feeling of a classic Italian digestif, and connected the design with the tasting notes in the wine. When you have a product with maximum flavors, you have to give it a maximum sense of style. This is for the ones who think more is more, and more than more is Maxale!