A TAWNY PORT WITH A NAME TOO LONG
GREY IS THE NEW BLACK
FROM PAST TO PRESENT
Said to have been renamed from ”Very Old Superior Red Portwine” by its clients in the 19th century to ”Grådask” due to the grey-ish label. The color is a heritage we had to respect, as it is kept as a legacy from the past 150 years. But one thing is for sure this old port needed a new eye catching design, to attract a new group of port drinkers. The new look and a transparent glass bottle showing the complexity behind a blend and with new polished typography, we took this product from the past to the present.
150 YEARS IN THE MAKING
The brand Grådask was registered in 1906, by then it had already been in use for over 50 years. Our aim was to respect the heritage of the brand’s legacy. It’s safe to say, that this is a product with a lot of water under the bridge.