PUTTING THE “CHAMP” INTO CHAMPAGNE
What happens when a 276-year-old champagne house joins forces with the slightly younger company Motherland and decides it’s time for a facelift?
Magic, that’s what.
AND WHAT A STORY!
The grand cru village of Bouzy boasts some of the best pinot noir vineyards in all Champagne. Many of the region’s champagne producers make big money selling their grapes to the famous champagne houses you’ve all heard of. However, there are some growers who make their own champagne and sell it at a more appealing price. One of these is André Clouet, a family-owned champagne house since 1741, today led by Jean-François Clouet. He has mapped every square metre of Bouzy’s vineyards and knows exactly where the best grapes are. Jean-François Clouet’s champagnes have a low dosage because he believes that too much sugar masks the taste. He is also a tireless product developer whose value-for-money champagnes just get better and better. Currently, his vintage Champagne Grande Réserve is Sweden’s biggest seller.
AS WITH CHAMPAGNE, SO IT IS WITH DESIGN: THE MAGIC’S IN THE DETAILS
Even big sellers need facelifts and Jean-François proved more than willing to come to Sweden – one of his most succesful markets – to get that job done with us here at Motherland. The prerequisites were challenging to say the least. We could take nothing from the old labels as all artwork was done by hand sometime back in the days and nothing was digitalised. The printing plates were extremely old and worn out and the printing process even included the use of flame protective paint! To say we started from scratch is therefore no exaggeration: our labour-intensive work included digitalising all artwork, keeping a coherance throughout the range and seeing the whole thing through to brand new labels printed with the finest foils and effects to show a level of detail befitting of this world class champagne. Having helped Clouet put the fizz back into their design, it was finally time to let those corks pop!