Irwin &

Brand development.

It all started with: ”We want to launch a new brand, a brand for the ’typical’ guy. Let’s call him John.”

Our client had done the homework and provided us, among other things, their own target group analysis for this new brand and wanted us to analyze and dispute their results. Is it ”wrong”? Is it ”right”? Why? Are there options that are hidden in the noise?

That’s where we started our journey together. To find their sweet spot in the market, is it ”here” or ”there”, ”in there” or ”out there”? How they and John wanted the brand to feel and and what it should convey. All this and much more we helped them sort out, with workshops, research and analyzes, before we started the naming and design process.

Allow us to introduce Irwin &! First out in the range is a Ribera Del Duero from Teófilo Reyes. Energetic, fresh and smooth, in perfect balance.

Things we’ve done:

• Research
  
  
• Insight work
  
  
• Future outlook
  
  
• Innovation workshop
  
  
• Brand strategy
  
  
• Naming
  
  
• Brand identity
  
  
• Packaging design
  
  
• Label design